On January 16, The Yes Men, working with Clean Clothes Campaign, staged a high-profile hoax, naming and shaming adidas for its failure to respect workers’ rights.

The stunt began with a surprise announcement from ‘adidas’, detailing their bold new plan to prioritize and protect workers’ rights, and their ground-breaking appointment of a Cambodian former garment worker and union leader, ‘Vay Ya Nak Phoan’ ('garment worker’ in Khmer) as adidas’ Co-CEO, alongside Bjorn Gulden, who took charge of the company on January 1.